When it comes to web design, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are some top tips to observe to make sure your website performs well.
1) Don’t use splash pages
Splash pages are the first pages you see when you arrive at a website. They usually have a beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the message of your site up front without the splash page.
2) Do not use banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide valueable content and place relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple navigation
You have to provide a simple navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors can’t navigate, they will leave your site.
4) Clearly show where the user is
When visitors are deeply engrossed in your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant content or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “next site please”!
5) Avoid using audio on your site
If your visitor is going to stay at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
6) Optimise content
Optimise the content of your site to target particular keywords. For example if I was a web company based in Guildford I might optimise content around web design surrey, website design guildford or I might even broaden the target phrase and optimise for digital marketing surrey.
